Arb & Grounds are a family run garden & grounds machinery sales, repairs and servicing centre based in Derby. They lacked an effective digital presence which, unbeknownst to them, was having a hugely negative effect on their business by missing out on hundreds of potential customers. I was brought in to shake up their digital marketing in order to boost their online exposure and increase awareness of the company.
Made Tech were looking to scale up their business, but were held back by an ineffective digital marketing strategy. Through a range of activities, including: Content Marketing, Social Media Marketing, PPC Advertisements & Sales Funnels, I was able to grow their brand awareness. All of these strategies were part of a bigger goal to generate more them more leads.
Just like with Google, getting good at Amazon SEO comes down to knowing what the algorithm wants from you.
Which ultimately comes down to making users/customers happy.
Your product pages can be optimized in a few different ways, but they all come down to two factors: relevance and performance. Keep these in mind and you can’t go far wrong.
Try this simple strategy on your listings:
Focus in on your top sellers, and optimise.
Imagine the scenario: you’re a freelance digital marketer and you are getting potential clients visiting your site. But not many of them are converting into leads. What do you do? Well, what I did was look at my UX and redesign my site with this in mind. Did it work? Read on to find out more.