Content Marketing | Elliott Davidson Digital Marketing Consultant

Content Marketing Consultant

Engaging, credible content that will establish your company as an industry-leader...

Modern marketing is fast-paced and constantly changing. If you don’t adapt or switch-up your approach, you’re out the game.

The lucrative but cutthroat nature of today’s marketing can make it difficult for companies (especially SME) to compete with some of the big players, especially when the latter are throwing thousands, if not millions into it.

But, that doesn’t mean you can’t stand out. Regardless of how money much has been spent or how much exposure received, the success of a marketing asset is still heavily reliant on the effectiveness of its content.

Elliott Davidson Digital Marketing Consultant

Multi-Channel

For maximum impact, the content I produce is tailored for your target demographic.

For both consistency and longevity, it’s repurposable, and can be adapted for various marketing platforms/channels.

Using online and offline market research techniques including: Google Analytics and customer surveys/questionnaires, as well as data supplied by the Office for National Statistics (ONS), I can work out the peak ‘browsing time(s)’ of a specific age group.

I can also find out their preferred device: mobile, tablet etc, as well as target activity: checking emails, social media etc.

This information allows me to build and adapt our content and its delivery around the target demographic.

Undercutting competitors, improving brand image and greatly increasing chances of engagement.

What People Say

Search-Engine-Ready

We create content that is not only great to read, but ticks all the right Search Engine Optimisation (SEO) boxes as well.

Whether it’s a webpage, blog post or online product listing, our highly capable team will produce industry-leading content every time.

Content that’s loaded (but not stuffed) with relevant SEO keywords for crawlers to pick up on.

Using both industry-leading software and good old-fashioned proofreading, every piece of our content is checked for accuracy, spelling/grammar, and that it is a 50 (or higher) on the Flesch Readability Scale – which is about the Plain English mark.

No gobbledygook here.

We write content that visitors, both human and robot, can’t get enough of.

Elliott Davidson Digital Marketing Consultant

Case Studies

Helping an old industry dominate a new world...

Although Derby’s #1 Garden/Grounds Machinery Sales, Repairs and Servicing Centre, Arb & Grounds lacked an effective digital presence, which, unbeknownst to them, was having a hugely negative effect on their business, by missing out on hundreds, if not thousands, of potential customers and clients. I was brought in to shake up their digital marketing assets in order to boost online exposure and increase awareness of the company. Ultimately, making them deserving of that “#1” title.

Software development agency increases monthly leads by 130%

Made Tech were looking to scale their business, but were held back by an ineffective digital marketing strategy. Through a range of services, including: Content Marketing, Social Media Marketing, PPC Advertisements & Sales Funnels, I was able to grow their brand awareness and increase the number of sale leads. All of these strategies were part of a bigger goal to get more leads. Ultimately, we were able to increase lead inquiry by 130% a month.

I Can Help Your Business…

Tap into a new, bigger source of potential customers, engage with existing customers more efficiently, and most importantly of all, stand out from the crowd while doing it.