Pay Per Click (PPC) Consultant

Instant search engine exposure without spending a fortune...

Whereas Search Engine Optimisation (SEO) increases the visibility of your website organically, Search Engine Marketing (SEM) uses paid techniques – effectively jumping the queue.

These techniques include: Pay-Per-Click (PPC), Cost-Per-Impression (CPM) and Banner Advertisements.

I specialise in paid search across all major search engines, namely Google, Bing and Yahoo!

I know exactly how to optimise ad campaigns, increasing their visibility and helping to achieve maximum Click-Through-Rates (CTR).

Elliott Davidson Digital Marketing Consultant

Website Display Advertising

The two main purposes of display advertising are brand awareness and remarketing. 

Strategically placed, these advertisements can be quite eye-catching, as they are made up of text, images, flash, video, and audio.

The copy, visual look and time/frequency of delivery, are meticulously planned to ensure maximum effectiveness, without harassing or annoying potential customers.

What People Say

Bespoke Campaigns

Paid search expedites the SERP exposure process – delivering top page visibility at the click of a button.

After researching your audience, I’ll create a series of ads that flaunt your Unique Selling Points (USPs).

The campaign can be standalone or part of a longer, multi-channel campaign.

Either way, the adverts I create will be irresistible to your customers.

And, by utilising the most appropriate paid search method (PPC or CPM) and delivering at the most opportune time, I’ll make effective use of your budget.

Elliott Davidson Digital Marketing Consultant

Case Studies

A 553% lift in organic traffic lead to an extra £100k in turnover.

Arb & Grounds are a family run garden & grounds machinery sales, repairs and servicing centre based in Derby. They lacked an effective digital presence which, unbeknownst to them, was having a hugely negative effect on their business by missing out on hundreds of potential customers. I was brought in to shake up their digital marketing in order to boost their online exposure and increase awareness of the company.

Software development agency increases monthly leads by 130%

Made Tech were looking to scale up their business, but were held back by an ineffective digital marketing strategy. Through a range of activities, including: Content Marketing, Social Media Marketing, PPC Advertisements & Sales Funnels, I was able to grow their brand awareness. All of these strategies were part of a bigger goal to generate more them more leads.

I'd like to get to know you and your business

Tap into a new, bigger source of potential customers, engage with existing customers more efficiently, and most importantly of all, stand out from the crowd while doing it.