SEO Derby | Elliott Davidson Digital Marketing Consultant

Search Engine Optimisation (SEO)

SEO (Search Engine Optimisation) is a crucial element of any digital marketing strategy, for business who are wanting to reach a larger online audience. If it’s done correctly you can expect an increase in traffic and leads which ultimately means a more profitable business.

What is SEO?

Search engine optimisation is the art of making search engines love your website.

The main aim is to get your website ranking right at the top of the search results for a particular product or service. This maximises the chance that people within your target audience can find it when they’re searching online for the products or services that you offer – known as organic search.

But remember that search engines like Google are always evolving with new algorithm updates. Well-prepared businesses that support their website with SEO expertise will thrive in the long term, while those that remain static will slip further and further behind.

On-site content optimisation

Great content optimisation should be invisible.

I take a unique approach to on-page keyword targeting that allows us to drive traffic for hundreds of related search terms, rather than a mere handful.

I study your niche and use the most valuable keywords, synonyms and modifiers to ensure your business starts ranking higher and higher for the search terms directly related to your product or service.

Off-site link building

Links are still the main measurement of website authority for search engines.

And website authority is a major ranking factor. That’s why successful online businesses are the ones that earn links consistently over time – to get ahead and stay ahead.

I carefully assess the options for your business and help develop links which will stand the test of time without putting your performance at risk.

Localise your SEO

Local SEO is a crucial part of online marketing for both large retailers and smaller regional sellers alike.

It doesn’t matter what size your business is, if you don’t target people in the local area then you’re not competing within that local market – which means you’re missing out on business.

My expertise in local SEO can keep businesses ahead of the curve and sitting pretty in the top rungs of search results for their local area.

Get In Touch

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Find out how I can help grow your business

Businesses just like yours are benefitting from working with me. Don’t get left behind! Get in touch now to find out how I can help your business; fill in the form below and I’ll be in touch.

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