Email marketing is one of the best new ways to promote your business as part of a wider content marketing strategy, whether you have a traditional business or an ecommerce website. It is simple and quick to use, and it can help you reach an unprecedented number of potential customers while staying in touch with current customers.
Email marketing is one of the most cost effective ways to communicate directly with your audience – you can get your message delivered for as little as 1p per recipient. Email generates an immediate response. Rather than waiting for a customer to visit your site you can get your message to them when it counts, effectively delivering special offers, seasonal promotions and new products.
Email makes it easy to segment your customers using a variety of criteria like demographics and past campaign behaviour. This way you can ensure your message goes to the individuals most likely to be interested in your offer. What’s more you can measure how your audience interact with your content, offering valuable insights in to your marketing communications.
One-off promotional emails to your existing customer base are a great way to generate extra revenue, promote special offers and make the most of peak seasons.
What better way to show your businesses quality, knowledge, and trustworthiness than by sending relevant, engaging content on a monthly or quarterly basis. Email Newsletters allow you to get your messages directly in to your audience’s mailboxes, and are particularly valuable in nurturing business-to-business relationships.
Email campaigns to a list of new contacts can produce excellent returns, especially for new or growing businesses. However, it’s very easy to produce spam. The challenge is sourcing email lists, which are carefully segmented, containing highly relevant and enticing sales copy. As a result providing your audience with the information they are looking for.
I can supply a selection of email templates for you. You might require a template for press or media releases and another for a monthly newsletter – it’s completely up to you. Once setup, you simply select which template you’d like to use and add your content accordingly, or I can do it for you.
Please send me some information on your project so I can determine how best to help you.